Hillenaar Outdoor Advertising and Advertising Agency Die Haghe united their efforts with a Billboard campaign to raise money for Congo. This good cause has been set up by the Dutch radio station 3FM. Advertiser ‘Zorg en Zekerheid’ made the highest bid for the campaign (€6.600) The raised money will be used for reuniting former children soldiers with their lost family in Congo and will be carried out by The Netherlands Red Cross.

Advertiser:    Zorg en Zekerheid
Product:   Auction for Congo – 15 Billboards
Media:    Billboards
Campaign period:  January 2006
Location:   the Netherlands