KPMG has held a spectacular on the indoor media Studi. Their yearly accountancy game is promoted by an advertising campaign. The spectacular includes a shopping trolley with real life products such as coffee, lingerie and cookies. The products appeal to the Economy students. The students will be triggered to visit the website www.accountancygame.nl.

Advertiser: KPMG
Product: Accountancy game
Media Buying Agency: BVH
Media: Indoor media – Studis
Target group: Economy Students
Campaign period:  January 2006
Location: 20 Universities in the Netherlands