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06 juni 2006
Hillenaar Outdoor Advertising has placed a new advertising panel along one of the most important arterial roads in Arnhem. This unique advertising panel has four synchronised rotating Vensters® on a row and is therefore an eye-catcher for all the traffic at this intersection.
Because Hillenaar has not yet found a name for the object, Hillenaar will be sending a mailer to 3.000 clients. With this mailer the clients are asked to come up with an innovating and suitable name for the Vensters®. The winner receives a LCD TV from LG.
The new panel is designed especially for Hillenaar and is therefore unique in Europe. It consists of four rotating visuals that are lightened from the inside. The Vensters® generate high exposure, as all four visuals are usable for a synchronised advertising campaign.
The Vensters® are located on a strategic position nearby the Gelredome Stadium in the city of Arnhem. The intersection, with everyday traffic jams, counts 120.000 passers-by every day*. The visual is visible from all directions.
* Source: Gelderland province, 2005
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