The Hillenaar mailer to 3.000 clients has been a great success. The response was enormous, within 1.5 week time there where 465 entries. From all those entries, Hillenaar chose the name ‘Fourboard’ for the new Advertising panel in Arnhem.

Peter Zijlstra, Market communication Manager Mercedes Car Group at Daimler Chrysler came up with the name and he won a brand new LG LCD TV to the value of € 1.500,00.

‘Four’ stands for the four synchronised rotating Vensters®. Fourboard also ends on –board, which is corresponding to the Hillenaar product range (Billboard, Schoolboard, Nicheboards, Ballboard). The combination is therefore perfect for the Advertising panel in Arnhem.

The Fourboard is located on a strategic position nearby the Gelredome Stadium in the city of Arnhem. The intersection, with everyday traffic jams, counts 120.000 passers-by every day*. The visual is visible from all directions.

* Source: Gelderland province, 2005