Starting today, drivers on the A20 highway in Rotterdam will be surprised by three live Nissan QASHQAI’s, which are placed on the roof in front of Hillenaar’s Highway Sign Kleinpolderplein. In combination with the advertisement, the cars are a true eyecatcher.

This ‘urbanproof’ Higway Sign spectacular is part of the large scale QASHQAI advertising campaign that started last week. Besides outdoor, television, print and online are used.

The spectacular is created by TBWA Parijs. Hillenaar Outdoor Advertising was responsible for the technical execution. Aim of the campaign is the introduction of the newest Nissan model, the QASHQAI. The target group is (potential) car owners in urban areas.

Advertiser: Nissan Netherlands
Product: Nissan QASHQAI
Creative concept: TBWA Parijs
Media buying agency: OMD
Outdoor company: Hillenaar Outdoor Advertising