The revelation of the scratch pole was very exiting. After the starting shot, three abseilers dressed as cats came down and revealed the 3D feed box at the top of the scratch pole.

Creating awareness of the healthy Royal Canin trade brand is the aim of the spectacular. The Royal Canin campaign will be seen in magazines and on the radio. Hillenaar is responsible for the technical execution.

Advertiser: Royal Canin.
Agency: Verwegen Communicatie.
Creative concept: Jan Klaus.
Responsible for the account: Sander van de Gevel en Rob Baijens.
Outdoor Company and technical execution: Hillenaar Outdoor Advertising.