‘CityCell, a new medium in the heart of the city’, with this slogan Hillenaar introduces her newest product to the market.

Hillenaar has placed the first 100 CityCells in Utrecht, Breda and Emmen, and more large cities will follow this year. A new Street furniture network will be developed by phased out roll per city. Hillenaar intends to replace at least 1.000 existing booths with the new CityCells.

The possibilities for advertisers are numerous. Besides purchasing all the CityCells in one city, several packages based on target groups are available. The CityCells can of course be purchased by location as well.

Jelger Gustafsson, director unit Telecom at KPN: ‘The cooperation between KPN and Hillenaar is self-evident. Innovation with attention for quality, is very important for both organisations. The CityCells are the fine result of the gathering of expert knowledge of KPN and Hillenaar. In short: Innovation by cooperation!’.
Jeroen Hillenaar, director of Hillenaar Outdoor Advertising: ‘We are proud to put a product such as the CityCell on the market. Both the medium and the unique locations in larger cities offer advertisers many opportunities.’

The new KPN telephone booth is designed by design agency Fabrique, who gave a new dimension to the existing telephone booth. The concept of advertising on telephone booths already exists in Sweden and England.