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Cruesli 'taste the winter'! |
06 november 2007
The new flavour of Cruesli, Cruesli Winterrijk (“Wintery richness”), is introduced to the Dutch market on a pleasant wintery manner. Cruesli Winterrijk gets a special wintery look with a spectacular on the Hillenaar Q-Park Panels.
Hillenaar takes care of the technical execution and has placed real lights in the Q-Park Panels. The sparkling lights make sure that the consumers get a wintery feeling.
With this spectacular Quaker introduces the new wintery variant of Cruesli to the target group. Besides the use of Hillenaar Q-Park Panels, Cruesli Winterrijk is introduced through Infopanels and magazines.
Advertiser: Quaker
Product: Cruesli Seasonal – Taste the winter
Responsible for the account: Manon Daggers and Inge Peeze
Creative agency: Force 451
Media buying agency: Kobalt
Outdoor Company and technical execution: Hillenaar Outdoor Advertising.
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