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16 oktober 2008
The CityCell network of Hillenaar extends with eight new 100.000+ cities. The CityCells are placed in The Hague, Delft, Haarlem, Alkmaar, Ede, Apeldoorn, Maastricht and Westland. This brings the CityCell network to twelve CityCell cities with 650 panels in total.
The CityCells were already located in the 100.000+ cities Utrecht, Breda, Emmen en Zaanstad. With this extension, Hillenaar has created a national network. The expectation is that this network will further developed the coming years with more new cities. With the Hillenaar CityCells, which are all located at very strategic locations in the centre of the 100.000+ cities, shoppers, pedestrians, cyclists and motorists are reached.
Background information
‘CityCell, a new medium in the heart of the city’, with this slogan Hillenaar introduced the CityCells in August 2007 to the market. A CityCell is a newly designed high-tech KPN telephone booth with two illuminated advertising panels at Street furniture format. All CityCells are strategically positioned at point-of-sale locations and along thoroughfares within 100.000+ cities in the Netherlands. The new KPN telephone booth is designed by design agency Fabrique, who gave a new dimension to the existing telephone booth. The concept of advertising on telephone booths already exists in Sweden and England.
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