Click to enlarge


Schoolboards: the highest scoring medium to reach young students!
17 March 2009

Hillenaar Schoolboards turn out to be essential for a successful campaign to reach young students in further education. This results from a recent ‘Youth’-analysis done by market research institute Qrius.

A number of 80% of the young students in the age of 12 to 19 point out that they watch the Schoolboards at their school at least once but mostly even more times a day. If we extend this period to a minimum of three days a week, the percentage rises to 90%. With these results, Schoolboards are the highest scoring medium for the youth in the Netherlands.

Hillenaar Schoolboards have been thé medium with an exceptional high reach among the youth. Participation of the Schoolboards in this highly appreciated Qrius ‘Youth’-analysis therefore couldn’t stay out. With this research, the success and necessity of the Schoolboards has been officially confirmed; compared to other youth-media (like TMF, MTV and Radio 538) the Schoolboards have the highest reach within the targetgroup.

Through the use of the national Schoolboard network, advertisers reach 70% of all young students in further education in a very short period.

Besides the national network, the Schoolboards are also available according to type of training or education and/or geographic criteria.
    T. +31 - (0)71 - 515 73 43    |    E. info@hillenaar.nl