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05 oktober 2010
As of October 4th, Samsung Electronics Benelux produces huge Eco Bubbles alongside highway A4 near Schiphol. By means of a large 3Dwashingmachine with the visual: ’Samsung Eco Bubbles washing machine, 70 percent less energy’; Samsung introduces the newest washing technology “Eco Bubble”. With this campaign, Samsung wants to make the consumer aware that the company also produces washing machines.
The spectacular is shown alongside the A4 on the Schiphol sign, which belongs to Hillenaar Outdoor Advertising and is also known as “the Fish”. Hillenaar is responsible for the technical execution. Cheil Netherlands for the creation. Creative: Cheil Netherlands Account Director: Niels van Campen Responsible Samsung: Jeroen van Hall OOH Manager: VJ Chun Art director: Ton van Jole Background
With the Samsung Eco Bubble Technology it is possible to get the same result with washing in cold water as in water over 40 degrees. The foam is absorbed faster and deeper into the fabric. Consequently, the fabric is cleaned thoroughly even at low temperatures. As a result of this proven technology you can save up to 70 percent on energy consumption . Cheil NetherlandsNiels van CampenJeroen van HallVJ ChunTon van Jole |
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