Besides the 581 advertising faces on 2m2 format that Hillenaar already offers since late 2008, the subway network is extended with 300 faces on A0 format and 62 Billboards. The 2m2 and A0 panels are all illuminated from within and therefore ensure optimal visibility. The Amsterdam metro daily transports 295.000 passengers, including shoppers, business travelers, students and day trippers.

The exploitation is taken over from OVMedia, which further continues its activities in the field of transport advertising.

Hillenaar offers an increasingly important an essential coverage in Amsterdam. Not only with the panels at the subway stations does Hillenaar have a strong presence, but also in the Amsterdam ArenA area, Slotervaart district and popular car parks such as De Bijenkorf, Museumplein, Byzantium and Amsterdamse Poort. Because of the diversity of media types and optimal allocation, a huge coverage is realized in Amsterdam.