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Parrot Blu large as life along A4 |
27 april 2011
As of April 18th a life-sized version of Blu, the parrot from the film RIO is sitting on top of the Highway Sign Schiphol of Hillenaar along the A4.
This outdoor spectacular is part of the multimedia advertising campaign for the launch of the latest cartoon film RIO, which can be seen in cinemas (in 3D) since April 20th.
To convince families with children between 4 and 12 years that RIO is the must see 3D cartoon of the year, beside outdoor also TV, radio, online and print are part of the media campaign.
Product: RIO (3D)
Advertiser: Warner Bros. Pictures International Holland (distributor Twentieth Century Fox)
Media agency: Kinetic
Creation: Seven
Operator / technical execution: Hillenaar Outdoor Advertising
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