OEGSTGEEST – As from today OOH advertising business Hillenaar acquires all outdoor media of Brouwer & Partners.

Hillenaar now offers Street Furniture and Billboards in over 250 municipalities and at once becomes a leading party in the OOH market. “We are extremely proud of this expansion”, says CEO Jeroen Hillenaar. “With the doubling of our amount of panels, according to the National Outdoor Survey, we have the best VAC (Visibility Adjusted Contact) as well as the highest contact frequency.” 

According to the recently launched National Outdoor Survey, that will publish the most recent and integrated figures in November, Hillenaar has the highest reach for Street Furniture in Nielsen area’s III, IV and V. In Nielsen I and II Hillenaar secures position number two. Because of the acquisition Hillenaar now offers national coverage and is able to better fulfil the wishes and needs of advertisers. “Besides our current presence in e.g. Amsterdam, The Hague, Emmen and Parkstad Limburg, we now have prominent presence in Eindhoven, Zaanstad and Den Bosch”, explains Hillenaar.

The increase in scale however does not mean that Hillenaar’s corporate culture changes. The team in Oegstgeest has been expanded during the previous months of negotiations in order to guarantee its personal, flexible and proactive way of doing business. The acquisition of Brouwer & Partners only relates to their outdoor media. “We do not employee their staff”, verifies Hillenaar. “Brouwer & Partners will from now on focus exclusively on their indoor media.”

About Hillenaar
Hillenaar, founded in 1990, offers outdoor media like Billboards, several Street Furniture formats and Highway Signs throughout the Netherlands. The company also focuses on indoor media for mainly the younger target groups and provides poster panels in various formats to secondary schools, third level colleges and universities. Since 2001 Hillenaar has been part of Clear Channel International, global leader in out-of-home media. Clear Channel offers over 1.000.000 advertising panels in 44 countries.